A single promotional email to a company that obtained without consent, can be quite expensive. This had an advertising company learned that its advertising had sent to a law firm by e-mail and promptly received a warning. Ultimately, the court has given the attorney for the Legal Profession.
Even just a single, unsolicited commercial e-mail to an entrepreneur can be very hurtful. Even by such a delivery (or access) is the right of the principal in his trade or business (engaging in the so-called established and operative business) may hurt (BGH v. 20.5.2009, I ZR 218/07). Such
Unsolicited email advertising in general disturbs the operational activities of the company. this is in fact charged with sifting and sorting out of advertising and e-mails, for which an additional advertising cost arises. In addition, in principle, will also create additional costs huierdruch incurred as the Internet connection and e-mail delivery by the content and hosting provider. E-mail advertising is cheap, fast and automated to send a large scale. Without advertising has a restriction on the e-mail advertising to the high court with a strong proliferation of this type are expected.
advertising is in the opinion "in any form in the exercise of a trade, business, craft or Profession in order to promote the goal of the sale of goods or the provision of services. "This includes an e-mail, with one business is presented to a third party.
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